advises and accompanies tourism destinations as well as cable car and tourism companies, tourist organizations and public institutions on their way to sustainability. A dedicated sustainability advisor as well as an international network of sustainability and tourism actors from science and practice are at your disposal. Speeches, events and workshops on sustainability and alpine tourism are individually implemented with knowledge, experience and competence . We support you in a competent and target-oriented way as you set out on the sustainability path and advise you in the acquisition of suitable funding. Dr. Michaela Hölz of HOELZ CONSULTING is an internationally recognized auditor for destinations, the first and only GSTC training partner in Austria and is committed to complying with the GSTC criteria. Above that, HOELZ CONSULTING represents Green Destinations AUSTRIA and is therefore your contact for certification issues with Green Destinations in Austria.




As the first and only GSTC trainer in Austria, Dr. Michaela Hölz from HOELZ CONSULTING offers the official, internationally known GSTC training “Sustainable Tourism” (ST-DE) in German. This German version focus regional perspectives and best practices from the DACH region, which can be very use- and helpful for tourism stakeholders and government staff and officials from the DACH region to take the next steps in their sustainability journey.



HOELZ CONSULTING represents Green Destinations in Austria and is co-founder of Green Destination DACH Region. The  association of all German speaking Green Destinations Representatives. Green Destinations is the world’s leading sustainability certification for destinations. Upon request, HOELZ CONSULTING can accompany you through the entire system of Green Destinations or can support you at critical “neuralgic” points such as entry, so that you can work with the Green Destinations system independently. Last but not least, Dr. Michaela Hölz is an approved Green Destintations Auditor and is auditing in the whole DACH region.

Why Green Destinations
GD certification
TOP 100

HOELZ CONSULTING has years of experience in designing exciting and appealing lectures and speeches on the topic of sustainability and alpine tourism as well as on transformation processes in relation to Theory U and systems theory insights. Likewise, workshops as well as the planning of entire events on the topic of sustainability and alpine tourism are tailor-made by HOELZ CONSULTING.



A successful sustainability management strengthens your (tourism) region, your company, your institution to act in a socially, ecologically and economically responsible way by not “only” complying with legal requirements, but by investing “more” beyond mere legal compliance in human capital, in the environment and in the relationship with other stakeholders.

Analysis and Structuring
Sustainability Reports

HOELZ CONSULTING has many years of experience with funding instruments of the federal and state governments, is familiar with the funding jungle of the European Union, maintains contact with foundations as potential funders and knows about the numerous dimensions of funding management. Funding lines, as they are spelled out by LEADER, EAFRD, ERDF, Horizon 2020, klar!, klimaaktiv, BMBF, BMLRT, have been acquired by HOELZ CONSULTING.

Funding Application


Below you will find a selection of clients that HOELZ CONSULTING has supported and accompanied in recent years in the areas of Sustainability and Alpine Tourism, in the Green Destinations Program, with a GSTC training and/or with lectures and workshops.


Leading for you

Dr. rer. pol. Michaela Hölz


Dr. Michaela Hölz

Influences and Imprints

The discussion about sustainability has accompanied me for almost twenty years now. The journey of becoming aware of the need for a global, equitable economy as well as the realization of the limits of growth started with …

Experience and Practice

Currently, I am accompanying Wagrain-Kleinarl Tourism in the development and implementation of a GSTC-compliant sustainability strategy with the aim of achieving the first destination certification with Green Destinations in the Alps.

Further education and trainings

In addition to my studies, doctorate and profession, I have consciously developed my skills further. Since the end of 2021, I am the first GSTC-trainer in Austria who is allowed to teach the basic training “Sustainable Tourism” …

(Alpine) Tourism and sustainability

Since 2018, HOELZ CONSULTING combines two passions into a sustainable project: alpine tourism that I’ve loved since childhood and sustainability. The challenges tourism has to face in terms of sustainability are manifold…


My publications are all related to the discourse area of “Sustainable Development“ and, depending on the focus, are concerned with the institutions, political and socio-philosophical challenges of sustainability. Yet, they are all in German.


“Sustainability is not a problem to be solved, but a future to be created.”  

Let us lead the way! It is a pleasure for me to support you in advancing your topics and projects with innovative questions and answers, so that together we can make a contribution to sustainability. Of course, I bring my network of international sustainability actors from science, bureaucracy, SMEs and citizens to every project: as a source, as a sounding board and as a contact person for trainings, applications, lectures, workshop discussions, audits and certifications.

With sustainable greetings

Dr. rer. pol. Mag. Michaela Hölz

member at WKÖ consultancy.

    +43 664 2185237